Activation process docs

 

Preparing files for campaign set up

To start an integration you need to submit:

• List of your items in Excel or XML/YML
• List of your competitors
• List of users of your company
• Scanning schedule (days, weeks and time)

Competitors

• Сompetitors list must be attached separately in the email body or added into the file with products as a separate tab (Excel)
• Competitor’s names must contain no extra symbols. It usually consists of the store’s web address, without https or  www (example.com.ua)
• In case if category needs to be monitored only for a particular competitor, please submit the list as 'product category' — 'competitor'.

Preparing a product list

There are two ways to send your product list to upload into the system - MS Excel and XML/YML (feed).

Excel
Advantages	Disadvantages
an Excel file is easy to form	each time you want to update or delete a product from the list, you need to send us a new file
no IT specialist’s assistance required	difficulties may be experienced in further integration
XML/YML
assortment updates happen automatically in the campaign according to the estimated schedual	You may need an IT specialist’s assistance
prices and stock availability data updates several times faster	The generation of this file type requires more time

Preparing a product list in Excel:

• SKU (product ID) should not be duplicated, it is a unique unit for the system
• Product name should not be duplicated and should contain proper information for exact product match (brand name, model name, model code (for electronics), color, etc.)
• If a category contains a subcategory, state both category and subcategory in the same cell, using “>” white space character: Category > Subcategory
• No file units may contain formulas

File format:

 

SKU (Product ID)	Product name	Brand	Category (>subcategory)	your website URL
123456	Printer HP Laserjet 892	HP	Office electronics>Printers	https://example.com/123456
234152	Nokia 1100 black	Nokia	Mobile phones	https://example.com/234152

Preparing product list in XML

XML file is stored on customer’s back-end with an access to it through the link. The customer can update data in such file by himself at any time, request to mentioned file from Competera is sent following the estimated schedule.

 

Format and file requirements:

Most popular XML-file format is the on that is required by YandexMarket (YML)

 

Detailed description of  YML

https://yandex.ru/support/partnermarket/yml/about-yml.xml?ncrnd=7032

 

For using this file type you need to include in it the following information:

• Availability(available="true"/”false”)
• Price (<price>)
• Name (<name> или <model>)
• Product ID (<offer id=123> или <sku>)
• Category (<categoryId= >)
• URL (<url>)
• Brand (<Vendor> или <brand>

 

YML structure example

https://yandex.st/market-export/1.0-17/partner/help/YML.xml

 

<yml_catalog date="2010-04-01 17:00">

<shop>

<name>Magazin</name>

<company>Magazin</company>

<url>http://www.magazin.ru/</url>

<currencies>

<currency id="RUR" rate="1" plus="0"/>

</currencies>

<categories>

<category id="1">Electronics</category>

<category id="10" parentId="1">Printers</category>

<category id="100" parentId="10">Ink jet printer</category>

<category id="101" parentId="10">Laser printer</category>

<category id="2">Phototechnique</category>

<category id="11" parentId="2">Photocameras</category>

<category id="12" parentId="2">Lenses</category>

<category id="3">Books</category>

<category id="13" parentId="3">Detective story</category>

<category id="14" parentId="3">Fiction</category>

<category id="15" parentId="3">Textbooks</category>

<category id="16" parentId="3">Childrens literature</category>

<category id="4">Music and video</category>

<category id="17" parentId="4">Music</category>

<category id="18" parentId="4">Movie</category>

</categories>

<local_delivery_cost>300</local_delivery_cost>

<offers>

<offer id="12341" type="vendor.model" available="true">

<url>http://magazin.ru/product_page.asp?pid=14344</url>

<price>15000</price>

<currencyId>RUR</currencyId>

<categoryId>101</categoryId>

<picture>http://magazin.ru/img/device14344.jpg</picture>

<delivery>true</delivery>

<local_delivery_cost>300</local_delivery_cost>

<typePrefix>Printer</typePrefix>

<vendor>НP</vendor>

<vendorCode>Q7533A</vendorCode>

<model>Color LaserJet 3000</model>

<manufacturer_warranty>true</manufacturer_warranty>

<country_of_origin>Japan</country_of_origin>

</offer>

<offer id="12342" type="book" available="true">

<url>http://magazin.ru/product_page.asp?pid=14345</url>

<price>100</price>

<currencyId>RUR</currencyId>

<categoryId>13</categoryId>

<picture>http://magazin.ru/img/book14345.jpg</picture>

<delivery>true</delivery>

<local_delivery_cost>300</local_delivery_cost>

<author>Ian Russell McEwan</author>

<name>Saturday</name>

<publisher>New York, N.A. Talese, 1999.</publisher>

<series>Arthur Conan Doyle - The Complete Sherlock Holmes</series>

<year>2009</year>

<ISBN>978-5-699-23647-3</ISBN>

<volume>2</volume>

<part>1</part>

<language>eng</language>

<binding>70x90/32</binding>

<page_extent>288</page_extent>

<downloadable>false</downloadable>

</offer>

</offers>

</shop>

</yml_catalog>

 

Users

To correctly display users in the system, you need to send out the following information: name, surname, email.