To be able to monitor competitors' prices, it is necessary to implement competitor product matching - or only to compare and link the products you sell with the same goods on competitor's site.
What does competitor matchings mean?
- This is the process of finding identical product offerings on the competitor site. Search is performed semi-automatically, and in some cases, it might take considerable time.
- The Time spent depends on the complexity and the specifics of the product group. Search for electronics or apparel comparisons will vary considerably over time because the electronics have clear parameters and specifications and on the contrary, Apparel has a lot of options to identify, such as size, color, style, brand.
- URL links, which are located during the product match will serve as the primary source of information about the product: price, availability, and promotions.
- The parser moves across previously located and saved links and extract the necessary information, then transferring the data in the dashboards.