Scanning settings are an integral part of the user's current and correct information on competitors' pricing.
Let’s make it clear why scanning settings important:
- First, it should be noted that different sites adopt different pricing strategy and not always similar assortment, and also they have different niche-approaches in targeting customers.
- Second, various commodity groups or categories may be subject to more rapid sales turnaround than other products.
- Third, market impact dictates its rules, and that result is making swift adjustments in pricing.
It should be noted that these postulates are not applicable to all types of goods :)
We hope that all Competera users are well aware of the industry trends and know the behavioral features of customers as well as competitors', which are very necessary for better applicability of the winning scan settings.
Using Competera capabilities, the user can apply different scan settings of its competitors, switching from a particular time and day of the week to linking specific categories of goods to competitors.