First, we should understand what MAP stands for?
- MAP - is a Minimum Advertised Price.
This price is recommended from vendors to retailers to provide fair competition and not to sold below or above the specified price index.
Why do manufacturers use such mechanism?
- The major factor is to reduce dumping to other players of the market and comply with all fair competition mode. In other words, the profit is distributed evenly over the selected product portfolio.
- With Competera MAP, minimum advertised price monitoring turns into a no-brainer and an unforgettable experience. Using MAP the system generates an operational summary of all violations by all market players. The system allows you to adjust the scan time up to several times a day which increases the chances to identify the violator. After each scan, the user receives a notification on the quantity of violations of each retailer.
AUTOMATIC E-MAIL on MAP VIOLATIONS
You can automatically notify violators of the deficiencies identified. Letters are formed based on your MAP, and they will be sent to all e-mail addresses you specify with any frequency.
We can use any suitable template for mailing.