XML (Extensible Markup Language) is a universal platform-independent markup language that can be used for hierarchical data representation and unification of transmitted information.
Considering the emerging trends, XML will serve as a link between different platforms and applications. As for the use of XML in business, experts say that the best area for this is B2B (business-to-business). Many companies specializing in e-commerce already actively use Extensible Markup Language to improve cooperation with their partners.
XML files can be opened for viewing or editing in basic text editors, such as Notepad, Notepad+, AkelPad etc. You can also use Internet browsers, e.g. Google Chrome or Mozilla Firefox, to view feeds.
Any online store has a marketable feed - a file in the XML format, where all product data is stored in hierarchical order. Each product description contains its various characteristics and the product page link. Feeds are useful for markets automation because these files can be updated automatically, such data representation is easy to "read" for automation services.
Competera also recommends using XML files to setup integration with our products since this method eliminates the need to update and delete items manually. You can always adjust the range in the monitoring of prices and availability of products, put labels, as well as links to your site.
The file itself is usually composed of a tree of parent categories and subcategories with all the goods that you need to monitor. Share the link to your XML file with our team, and you have everything ready to start syncing with your dashboard.